Games are among the most popular ways to monetize mobile traffic and the iPhone has revealed new avenues to monetization by throwing open their doors for third party applications. Driving more users to The GPRS space of cellular phones, the social networking craze has got users to use their smart phones for more than simply emailing, instant messaging or browsing. Facebook alone has 300 million consumers with Twitter always challenging them with comparable attractive numbers. Nearly a quarter of the total Facebook users connect through the cell phone. With such a massive numbers, advertising options have multiplied and new ways to monetize mobile traffic have evolved.
To Monetize Mobile Traffic
The different ways to monetize mobile traffic are:
- Banners and mobile web posters
- MMS advertisement
- Advertisement within mobile games
- Full-screen interstitials
- Audio advertisements Before voice mails, for example phone-enabled ticket booking or directory assistance.
Still games tend to be The most engaging program of advertisements and all placed within the games generally have the best ROI. Interstitial ads that appear while users navigate various applications, also, create impressive ROI. Helping advertisers assess the best of these new choices, an advertisement campaign’s effect can be measured by impressions and click-through prices. Other matrices like conversion rates and click-to-call rates can also be employed.
The best way to monetize mobile traffic is to deliver interactive advertisements. Take for example; videos have hot spots which could be used to establish the item page. In this way, advertisers not only give control to customers, but also generate more retention of the effort. Other participation tools like surveys or surveys can be incorporated alongside applications. iVdopia is the Advanced mobile marketing platform and community, pioneering rich media and Video advertisements on iPhone, android and other smart phones, including Pre-App Social and video networking options on smart mobile devices providing better Monetization opportunities for program developers. iVdopia’s brand-centric mobile Advertising platform and network is used by leading brands and developers such as Warner Brothers and Miller Lite to deliver premium marketing campaigns.